As readers of this alltooccasional blog may know, my father began the norlu press as a boy of thirteen years of age in 1937, in the village of fairport, new york. The american type founders atf specimen book typography. Lovecraft historical society headquartered, naturally, at. Specimen book and catalogue 1923 1923 edition open library. It is obviously no longer at the head of the scanning queue. Both versions of the font include 1252 latin, 1250 ce with localization for romanian and moldovan. The wording in this specimen suggests that it was published by atf for the benefit of their authorized type dealers. Considered by many to be the culmination of specimen printing, it is an important, and massive volume, documenting the culture of printing, advertising, and typography in the early 20th century. Oct 06, 2010 specimen book and catalogue 1923 by american type founders company. As the result, the cutcost system of printing plant equipments. American type founders catalogs year size inches pagesnotes 1895 4. Specimen book and catalogue 1923 by american type founders company. This group was directed by morris benton, the head of typeface development. Its a place where could be show the real diversity of scripts in the world.
Played an important role in reviving type designs of the past. This led me to a digital copy of the 1923 american type founders atf. The hplhs has revived many of them from vintage sources, including the 1923 american type founders specimen book and the mergenthaler linotype catalog from the mid1930s. Benton designed important revivals of many typefaces, including one of nicolas jensons, under the name cloister. These are pages from the american type founders companys 1923 specimen book and catalog jersey city, nj. Full text of 1923 american type founders specimen book. The collection has several books from the american type founders atf conglomerate.
Get the best deals on type specimen book when you shop the largest online selection at. Collection highlights type specimen books in special. Hplhsatlas italic is a replica of handdrawn type found on vintage maps. Formed in 1892 as a consolidation of 23 of the most prominent independent type foundries in the us. Graphic design history chapter 10 flashcards quizlet. American type founders company, central type foundry branch, 1895. Considered by many to be the culmination of specimen printing, it is an important, and massive volume, documenting the culture of printing, advertising, and. Complete catalogue of printing machinery and printing supplies primary source edition american type founders co on. The head of typeface development at the american type founders company, morris f. American type founders author of specimen book and catalogue. Cloister is a serif typeface that was designed by morris fuller benton and published by american type founders from around 19.
News gothic is similar in proportion and structure to franklin gothic, also designed by benton, but lighter news gothic, like other benton sans serif typefaces, follows the grotesque model, resembling serif text faces of the period, with a. American type founders catalog 1923 large specimen. Specimen book and catalogue 1923 american type founders. Century the head of typeface development at the american type founders company, morris f. American type founders atf was a business trust created in 1892 by the merger of 23 type foundries, representing about 85% of all type manufactured in the united states. In 20, david marshall of sevanti letterpress in toronto scanned in and put up for free. American type founders was born of a merger of 23 type foundries in 1892. Search for library items search for lists search for contacts search for a library.
American type founders catalog 1923 large specimen book. Illustrated throughout with color and monochrome type specimens, decorative material, brass rules, printing machinery, etc. A highquality pdf of the complete 1923 edition of the american type founders atf specimen book. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. It is loosely based on the printing of nicolas jenson in venice in the 1470s, in what is now called the old style of serif fonts. And you can download it for free in fullcolor, highresolution pdfs from sevanti letterpress.
The 1923 atf specimen book and catalogue is reborn digital. American type founders is the author of specimen book and catalogue, 1923 5. American type founders collection the legacy of american. To the best of my knowledge, it has not been digitized. Hplhspost monotone is revived and digitized from the 1923 american type founders specimen book. I cannot imagine the amount of time and labor it took to make this book. A slightly pompous introductory text in the weighty specimen makes a strong statement about atfs leadership in the creation of the first type. American type founders 1923 specimen book and catalogue. The new company, consisting of a consolidation of firms from throughout the united states, was incorporated in new jersey. Pankow, david, the rise and fall of atf, journal of the american printing history association, vol.
This is a reproduction of a book published before 1923. Enigton monograms from 1923 stunning display fonts. The american type founders 1923 specimen book and catalogue called the inspiration for this typeface engravers text. There are some projects that need very much to be done. In 19 the american type founders company established an efficiency depart ment, the first important task of which was to study the relation of printing plant equipments to production. American type founders 1923 specimen book and catalog.
American type founders company, specimen book and catalogue, american type founders company, 1923. The 1923 catalogue contains 1,148 pages of examples of typefaces, borders, decorative items, and printing presses, and other equipment. A classic typographic resource, the 1923 edition of the american type founders specimen book and catalog, has been released for the first time ever in electronic format. Benton designed important revivals of many typefaces, including one of nicolas jenson s, under the name cloister. While the magnificent 1923 catalog was typical of its day at. The finest quality hand planed rules elizabeth, nj.
Top american libraries canadian libraries universal library community texts project gutenberg biodiversity heritage library childrens library. A slightly pompous introductory text in the weighty specimen makes a strong statement about atfs leadership in the creation of the first type families. Atfs 1923 specimen book explains that its goal is to discourage unhealthy competition in the printing industry. Atfs 1912 specimen book, showing news gothic on pages 698709. By the late 1880s, there were some 34 foundries in the united states. Specimen book and catalogue 1923 american type founders co. A classic typographic resource, the 1923 edition of the american type founders specimen book and catalog, has been released for the first. Sevanti letterpress digitized an entire copy of the 1148page tome that is the 1923 american type founders specimen book. The university of delaware library special collections has an impressive array of type specimen books that spans over two centuries of printing history and includes more than a hundred individual titles from europe and the united states.
In the early 1920s, american type founders had come to dominate the huge metal. Aug 27, 2014 1923 american type founders specimen book my productivity and time management for the day were just dealt a crushing blow. The american type founders company was the major american manufacturer of metal type from 1892, when the company was established, through the 1940s, and its influence continued for another two decades. He had a couple of these specimen books, and, as i was a printing management major at the time, i was amazed as the craftsmanship.
Thick 4to, blue cloth hardcover with tan buckram spine cloth, titles stamped in black, decorative endpapers, all edges blue. Century is a family of serif type faces particularly intended for body text. Tan cloth spine, blue cloth covers, edges with graphite. In 1892, 23 foundries were brought together to form the american type founders company. He applied the ideal of the beautifully designed book to commercial book production and set the standard for twentiethcentury book design.
This was the first comprehensive study of this nature. It is especially strong in this foundrys early years. By 1923, when atf issued its most ambitious type specimen book, the company was touting its preeminence in virtually every aspect of printing and type. Pages from american type founders specimen book and catalogue, 1923, display printing demonstrations of its garamond revival. Page 45 from the american type founders specimen book and catalogue, 1923. Includes many examples of american releases of caslon and sample settings in fullcolour printing. And you can download it for free in fullcolor, highresolution pdfs from sevanti letterpress huge in both scope and size, the book contained over 1100 pages of type specimens and printed in full color. Phnglui mglwnafh cthulhu rlyeh wgahnagl fhtagn nicola. Also included are some interesting specimen books coming from such american city type foundries as the boston type foundry, the illinois type foundry, the cleveland type foundry, and the cincinnati type. I remembered that there was a discussion about christmas borders and ornaments on the briar press website and was able to find it in the archive.
The 1923 american type founders specimen book and catalog was the last comprehensive specimen book that atf ever issued, and very nearly the last truly large specimen book ever issued by an american foundry. In the early 1920s, american type founders had come to dominate the huge metal foundry type market in the united states. Checklist of type specimens san francisco public library. Every written language has its own unic typography. Atf rapidly expanded it into a very large family, first by linn boyd and later by his son morris. Enigton is a revival monogram typeface based on virkotype combination monograms issued by the american type founders in 1920s. News gothic is a realist sansserif typeface dated to 1908 designed by morris fuller benton, and released by his employer american type founders atf. Apr 01, 2008 author of american specimen book of type styles, globe gothic bold, specimen book of american line type faces, specimens of printing types, collection of specimen booklets, book of american types, rugged type faces, the drew series. Type specimen book and catalogue type specimen book. Benton also designed or codesigned several typefaces like bodoni and garamond. The 1923 atf specimen book and catalogue is one of the finest type specimen books ever issued. It was also the last comprehensive specimen book put out by. This book may have occasional imperfections such as missing or blurred pages. Phnglui mglwnafh cthulhu rlyeh wgahnagl fhtagn the h.
Fontshop type specimen catalog 1990 rare typography design. American type founders 1923 specimen book and catalogue flickr. This particular example was distributed by the foster atf type sales company. Images from american type founders 1923 specimen book. American type founders author of specimen book and.
Free shipping on many items browse your favorite brands. I am the owner of a 1923 copy of specimen book and catalogue printed by the american type founders company of jersey city, nj ive rated it 5 stars due to the historical value of this book and that of an age gone by. Atfs 1923 specimen book their legendary last major specimen before the depression, showing news gothic and many related types. Reviewed in the united states on september 5, 2006 i am the owner of a 1923 copy of specimen book and catalogue printed by the american type founders company of jersey city, nj ive rated it 5 stars due to the historical value of this book and that of an age gone by. American type founders catalog 1923 large specimen book of type. A highquality digitization of the complete 1923 edition of the american type founders atf specimen book. Many sample settings including ads and newspaper designs. Complete catalogue of printing machinery and printing supplies american type founders company on. Printed from 1929 american type founders holiday decorator cuts for the 80th anniversary of the norlu press. Mar 03, 2014 i have been browsing through some public domain texts on and i found this very interesting typography book published by american type foundation in 1923. Monotype garamond edit monotype garamonds italic replicates the work of punchcutter jean jannon quite faithfully, with a variable slant on the capitals and swashes on many lowercase letters. Find great deals on ebay for american type founders and american type foundry. Author of american specimen book of type styles, globe gothic bold, specimen book of american line type faces, specimens of printing types. The 1923 american type founders specimen book and catalog was the last.
334 642 119 783 211 1328 1185 984 1299 274 961 72 919 1550 494 1291 41 1099 142 852 551 212 1457 1272 558 1187 420 242 1370 1274 1097 971 1307